Miami,Fl., March 31st, 2014 – Aiming to offer added value to its strategic partners, Xerox introduced the Bridge program in Latin America and the Caribbean.
Through this program, the company seeks to align its offer with the interests and objectives of each one of its channels. With Bridge, the channels that distribute office equipment for small, medium and corporate enterprises will obtain a number of benefits and incentives for the sale of original Xerox products and supplies. The company is committed to share all its experience and technology to deliver a quality and competitive product for the overall growth of the business.
Clients and partners from different countries in the region participated in the special Bridge launch event, which took place March 26th in Key Biscayne, during the Sony Open Tennis -the prime tennis tournament in the world, after the Grand Slams- sponsored by Xerox.
“Today, as the world’s leading company in business process and document management, we are positioned better than anyone else to help our clients respond to the challenges that include a mobile and global workforce, an information explosion and the prevalence of computing in organizations of all types and sizes,” explained Fernando Garcia Canton, General Manager, Xerox Distributor Group (XDG). “With the launch of Bridge, we seek to help our partners in the region capture new business and support them promote the brand,” he added.
Bridge relies on different partner levels by means of which they can access several certification programs, personalized training, launch kits, promotions, discounts on registered business, marketing funds and digital marketing options, among other benefits. Furthermore, as a part of the program launch, Xerox will organize a number of events in Miami and several countries in Central America, the Caribbean and South America.
“We continuously support the companies that represent the Xerox brand in Latin America, with innovative technology and solutions, training and events for new or present clients,” said Garcia Canton. “We work together to generate a comprehensive value proposition in accordance with the needs of each one of them. This is why we trust that Bridge will become a vital tool to achieve these objectives,” he concluded.
Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.
Yadira Suarez, Manager, Integrated Marketing Communications, Latin America & Caribbean Region, Xerox Distributor Group, +1 (305) 260-5122 Yadira.Suarez@xerox.com
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